E01¶


Research	R0031 — Plural Voice Claims (Blind)
Run	2026-03-29
Claim	C002
Source	SRC03
Evidence	SRC03-E01
Type	Statistical

KPMG 66% usage figure with trust paradox

URL: https://kpmg.com/xx/en/media/press-releases/2025/04/trust-of-ai-remains-a-critical-challenge.html

Extract¶

"66% of people use AI regularly" and "only 46% of people globally are willing to trust AI systems" — from the KPMG/University of Melbourne study of 48,000+ people across 47 countries.

This is the study that reports both 66% usage and low trust, creating the exact "use despite not trusting" narrative attributed in the claim to Ipsos.

Relevance to Hypotheses¶

Hypothesis	Relationship	Strength
H1	Contradicts	The 66% figure is from KPMG/Melbourne, not Ipsos
H2	Supports	Strong — confirms the 66% figure exists but from a different source
H3	Contradicts	The statistic is real, just misattributed

Context¶

The KPMG/Melbourne study (47 countries, 48,340 respondents, 2025) is the most likely source of the "66% use AI" figure that was incorrectly attributed to Ipsos.

Notes¶

None.