R0031/2026-03-27/C001/SRC01
KPMG/University of Melbourne — Trust, attitudes and use of AI: A global study 2025
Source
| Field |
Value |
| Title |
Global study reveals trust of AI remains a critical challenge |
| Publisher |
KPMG International |
| Author(s) |
Professor Nicole Gillespie, Dr Steve Lockey |
| Date |
April 2025 |
| URL |
https://kpmg.com/xx/en/media/press-releases/2025/04/trust-of-ai-remains-a-critical-challenge.html |
| Type |
Survey research / press release |
Summary
| Dimension |
Rating |
| Reliability |
High |
| Relevance |
High |
| Bias: Missing data |
Low risk |
| Bias: Measurement |
Some concerns |
| Bias: Selective reporting |
Low risk |
| Bias: Randomization |
N/A — not an RCT |
| Bias: Protocol deviation |
N/A — not an RCT |
| Bias: COI/Funding |
Some concerns |
Rationale
| Dimension |
Rationale |
| Reliability |
Major professional services firm partnered with leading university. Large sample (48,000+), 47 countries. Methodology described. |
| Relevance |
Direct primary source for the exact claim being verified |
| Bias flags |
Measurement: self-reported trust is subjective. COI: KPMG has commercial interest in AI governance consulting, which could influence framing. However, the survey was conducted by an independent academic team. |
| Evidence ID |
Summary |
| SRC01-E01 |
46% global trust figure confirmed |
| SRC01-E02 |
Sample size reported as "over 48,000" across 47 countries |
| SRC01-E03 |
Advanced economies 40% trust vs emerging economies 60% trust |