R0029/2026-03-27/Q002/SRC01/E01¶
Key findings from KPMG/Melbourne global AI trust survey (48,000+ respondents, 47 countries)
URL: https://kpmg.com/xx/en/our-insights/ai-and-technology/trust-attitudes-and-use-of-ai.html
Extract¶
Survey conducted November 2024 to January 2025 with 48,000+ participants across 47 countries:
Trust: Only 46% globally willing to trust AI systems (54% unwilling). Advanced economies: 39% trust. Emerging economies: 57% trust.
Use: 66% use AI regularly. 58% intentionally use AI for work. 31% use it weekly or daily.
Perceived benefits: 83% believe AI will deliver wide-ranging benefits. Yet half say they do not understand AI or when/how it is used.
Concerns: 70% believe regulation is needed. 64% concerned about election manipulation via AI. 87% want stronger laws against AI misinformation. Worry is the dominant emotion in advanced economies; optimism dominates in emerging economies.
Workplace behaviors: 57% hide their AI use and present AI-generated work as their own. 66% rely on AI output without verifying accuracy. 56% report making work mistakes due to AI.
Relevance to Hypotheses¶
| Hypothesis | Relationship | Strength |
|---|---|---|
| H1 | Supports | 54% globally unwilling to trust AI; advanced economies even less trusting |
| H2 | Contradicts | No global majority trust found |
| H3 | Supports | Dramatic split between advanced (39%) and emerging (57%) economies; simultaneous use and distrust |
Context¶
The trust-use paradox (66% use, 46% trust) is the most striking finding. It suggests that adoption does not require trust — people use AI despite not trusting it, potentially because of workplace pressure or perceived necessity.