R0024/2026-03-25/Q001/S01/R06¶
ScienceDirect paper on customer engagement in AI marketing
Summary¶
| Field | Value |
|---|---|
| Title | Factors affecting customer engagement in AI marketing |
| URL | https://www.sciencedirect.com/science/article/pii/S2772503025000441 |
| Date accessed | 2026-03-25 |
| Publication date | 2025 |
| Author(s) | Not extracted |
| Publication | ScienceDirect |
Selection Decision¶
Included in evidence base: No
Rationale: About AI marketing engagement broadly, not specific to sycophancy or the vendor incentive question. Tangentially related but not directly relevant.