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R0023/2026-03-25/Q001/S02/R03

Large-scale Wharton GAIL study with 6 models and two benchmarks showing expert personas do not improve factual accuracy.

Summary

Field Value
Title Prompting Science Report 4: Playing Pretend: Expert Personas Don't Improve Factual Accuracy
URL https://gail.wharton.upenn.edu/research-and-insights/playing-pretend-expert-personas/
Date accessed 2026-03-25
Publication date 2025-12-07
Author(s) Savir Basil, Ina Shapiro, Dan Shapiro, Ethan Mollick, Lilach Mollick, Lennart Meincke
Publication Wharton Generative AI Labs / arXiv:2512.05858

Selection Decision

Included in evidence base: Yes

Rationale: Strongest evidence source for Q001. Six models, two benchmarks (GPQA Diamond + MMLU-Pro), 12 prompting conditions, 25 trials per question per condition. Directly contradicts vendor recommendations from Google, Anthropic, and OpenAI to assign expert personas.